The famous Latin American was a style icon and the last great playboy of the twentieth century. Among the jet set of the forties and fifties, Rubirosa was considered the “ultimate man’s man”. He played polo, loved women, piloted aeroplanes, drove racing cars and searched for sunken treasure in the Caribbean. It’s no wonder that this man-about-town inspired Ian Fleming to create James Bond.

Porfirio Rubirosa Ariza was born on 22nd January 1909 in Santo Domingo in the Dominican Republic. He was the son of a general and diplomat and grew up in Paris, returning to his homeland aged 17 and studied law. Having abandoned his studies, he went into the military and met the daughter of dictator Trujillo Molina. Theymarried, but divorced soon afterwards.

His father-in-law appointed him a diplomat in France, where he enjoyed a stellar ascent as a Latin lover and gentleman. Rubirosa’s other wives included the actress Danielle Darrieux, millionaires Doris Duke and Barbara Hutton and model Odile Rodin. Alongside his well-known relationship with Zsa Zsa Gabor, Rubirosa is said to have had affairs with thousands of women. His charms are supposed to have won over Dolores del Rio, Ava Gardner, Joan Crawford, Jayne Mansfi eld, Marilyn Monroe, Susan Hayward, La Môme Moineau and Evita Perón, to name but a few.

Not only did Rubirosa step on the gas in the bedroom, but also in the cockpit: as a race-car driver he was on the start line for the 24-hour Le Mans race several times, and he also piloted a B-25 bomber.


His love of speed, however, was also to be his downfall. He died on 5th of July 1965 aged just 56 in a car accident in Paris when he crashed his Ferrari 250 GT Cabriolet into a chestnut tree in the Bois de Boulogne. The cause of the accident was recorded as a damaged steering box. It wasn’t only Ian Fleming who was inspired by Rubirosa’s life. The main character in Harold Robbins’ novel “The Adventurers” was also based on Porfi rio. He was “always perfectly dressed”, according to banker Gerard Bonnet, a polo friend from Paris. The entertainer Sammy Davis Jr., to whom elegance was hugely important, said of the famous Dominican: “I have always cared about clothes, and I will go to any length to look good, but the way Rubirosa dressed made me feel as if I’d fallen off the garbage truck.”

Porfirio Rubirosa’s glamour and sparkle remain captivating to this day. His consummate sense of style, for example, defines the exclusive men’s fashion of RUBIROSA – an equally willful Swiss label with the highest claims of quality, which embraces the same philosophy on life as its Latin American namesake:

Pleasure has absolute priority.



Swiss label RUBIROSA produces exclusive sneakers for men with the finest Italian quality. All items are handmade with the utmost attention to detail and offer unrivalled comfort. The company upholds the traditional standards of craftsmanship and relies on the most experienced workshops in Italy. The magic goes beyond the aesthetic and transcends into the philosophy.

RUBIROSA, named after the legendary Latin American gentleman Porfirio Rubirosa (1909–1965), is more than just a brand. Like the style icon Rubirosa, this dynamic label represents a certain outlook on life: embracing beautiful things, fashion, style, pleasure, personality, authenticity and creativity. In short, RUBIROSA is pure joie de vivre – from head to toe.

The high-quality products are aimed at modern cosmopolitan men of every age who value class and aesthetics. The sneakers are part of the uniform of men who have certain aspirations for themselves and those around them. Like a true gentleman, the RUBIROSA customer also appreciates understatement. He uses selected pieces to emphasise his own line. Simple, but efficient.

RUBIROSA stems from a very unique gentlemen’s club. A decade ago, a group of friends bonded over their mutual love of beautiful, high-quality products. They decided to produce a limited-run of products just for themselves, but after requests came from far and wide for their creations, they expanded its availability with the RUBIROSA brand.


RUBIROSA sneakers are designed in Switzerland and produced in Italy. As a result, they are exquisitely handmade. Where quality is concerned, RUBIROSA refuses to compromise. The manufacturers are renowned. The leather is of the finest origin. The founders are proud of both of these qualities, as are all the men who wear the brand out into the world. In three words, RUBIROSA is INDEPENDENT – TIMELESS – PASSIONATE.

It’s no coincidence that man-about-town Porfirio Rubirosa is said to served as the inspiration for Ian Fleming’s James Bond. This is fitting. After all, a Bond also lives life to the fullest, as does the RUBIROSA customer.